Ali Naseh Abidi - WordPress Developer & Growth Analyst | Dubai
ANa_
welcome to my Portfolio
expertise → WordPress Developer

I don't build
websites.
I build digital
experiences.

7+ years engineering the gap between design and data, WordPress by craft, Growth Analyst by instinct, AI builder by obsession.

📍 Dubai, UAE ⚡ 7+ Years 🚀 50K+ Views
Available for Projects
Who I Am

I build experiences
that convert.

I'm Ali Naseh Abidi a WordPress Developer, Growth Analyst, and AI Workflow Builder based in Dubai, UAE. I don't just ship websites. I engineer the systems behind them: the funnels, the automations, the feedback loops that turn visitors into results.

At Paytm, I ran CRO and A/B testing at scale, building attribution models and data pipelines that automated away manual reporting. In parallel, I launched Promptify.ig an AI content platform that hit 50K+ views in its first month using prompt frameworks I engineered from scratch.

0
Years Experience
0
Platform Views
0
Time Saved
Let's Talk →
Experience

7 Years Career.

Jan 2026 – Present
AI Content Creator & Founder
Promptify.ig
✦
  • Grew platform from zero to 50K+ views in month one
  • Engineered reusable prompt frameworks cutting production time by 70%
  • Built content strategy, visual concepts, and storytelling frameworks
  • Continuously experimenting with AI automation workflows
0 Views
0 Faster
May 2021 – Apr 2026
Growth Analyst
Paytm Payments Bank
◈
  • 10% increase in signup conversion via CRO & UI/UX optimizations
  • A/B & multivariate tests on high-traffic landing pages
  • Built cross-channel attribution models mapping complex user journeys
  • Automated data pipelines & real-time dashboards with Claude Code
0 CVR Lift
5 Years
Jun 2019 – May 2021
WordPress Developer
Avadh Institute
⬡
  • Built responsive WordPress sites from scratch using custom themes
  • Customized Elementor layouts aligned with client specs
  • Integrated payment gateways and CRM via RESTful APIs
  • Full testing, performance monitoring, and security hardening
2 Years
100% Delivery
Jan 2019 – Jun 2019
Software Testing Intern
Sparks Solutions
◻
  • Designed and executed comprehensive test plans
  • Collaborated with dev team to reproduce and resolve bugs
  • Improved code reliability and deployment quality
6 Months
Skills

The Stack
Behind the Results.

WordPress
Elementor
JavaScript
PHP
HTML / CSS
REST APIs
WooCommerce
SEO
Google Analytics
Power BI
A/B Testing
CRO
Claude AI
ChatGPT
Google Gemini
Prompt Engineering
Automation
React (familiar)
MySQL
Process

How I
Think.

01
◎

Discover

Understand the audience, the goal, and the gap between them.

02
⟡

Research

Data first. User behavior, funnel analysis, competitor benchmarks.

03
◈

Prototype

Fast iterations. Wireframes, hypotheses, early experiments.

04
⬡

Build

Clean code. Scalable systems. Elementor-compatible and performance-first.

05
↗

Optimize

A/B testing, CRO, speed audits. Every metric tracked. Every insight acted on.

06
∞

Scale

Automate what works. Systemize the repeatable. Build for compound growth.

Projects

Work That
Speaks.

Growth Analytics · Paytm · 2021–2026

Funnel Conversion System

End-to-end CRO across web and app signup funnels. Diagnosed drop-off points using behavioral analysis, implemented UI/UX improvements, and ran A/B tests at statistical significance.

10%CVR Lift
MultiA/B Tests
5yrTenure
Automation · Paytm · 2023

Automated Data Pipeline

Integrated third-party data sources via RESTful APIs into reporting pipelines. Built real-time dashboards using Claude Code, eliminating manual reporting hours and enabling instant data-driven decisions.

0Manual Hours
Real-timeDashboards
0 Years Experience WordPress, Marketing & AI
0 Platform Views Promptify.ig — Month One
0 Time Saved Via prompt framework systems
0 Conversion Lift CRO — Paytm signup funnels
AI & Automation
ali@promptify ~ claude
$ claude --prompt engineering
✓ Model: claude-sonnet | Mode: creative
✓ Framework: reusable | Output: high-quality
$ generate --prompt

I don't just use AI.
I engineer the prompts
that make it work.

From building automated data pipelines at Paytm with Claude Code, to launching Promptify.ig on reusable prompt frameworks, AI isn't a buzzword in my work. It's the infrastructure.

Claude AI
ChatGPT
Prompt Engineering
Workflow Automation
Claude Code
Philosophy
"I believe technology should feel invisible. Great design should feel inevitable."

— And the numbers should always go up.

Full Picture

The Credentials.

Experience
AI Content Creator & Founder
Promptify.ig
Jan 2026 – Present
Growth Analyst
Paytm Payments Bank
May 2021 – Apr 2026
WordPress Developer
Avadh Institute
Jun 2019 – May 2021
Software Testing Intern
Sparks Solutions
Jan 2019 – Jun 2019
Education
MBA in Information Technology
Osmania University — School of Management
2017 – 2019
B.Tech in Computer Science & Engineering
JNTU — Royal Institute of Technology & Science
2013 – 2017
Certifications
IBM Data Analytics
HubSpot Content Marketing
Affiliate Marketing Fundamentals
Google Technical Support
Let's Build

Let's build
something
unforgettable.

Start a Conversation →

Based in Dubai, UAE · Available Globally

© 2026 Ali Naseh Abidi · Dubai, UAE