Ali Naseh Abidi - WordPress Developer & Growth Analyst | Dubai
ANa_
welcome to my Portfolio
expertise → WordPress Developer

I don't build
websites.
I build digital
experiences.

7+ years engineering the gap between design and data, WordPress by craft, Growth Analyst by instinct, AI builder by obsession.

📍 Dubai, UAE 7+ Years 🚀 50K+ Views
Available for Projects
Who I Am

I build experiences
that convert.

I'm Ali Naseh Abidi a WordPress Developer, Growth Analyst, and AI Workflow Builder based in Dubai, UAE. I don't just ship websites. I engineer the systems behind them: the funnels, the automations, the feedback loops that turn visitors into results.

At Paytm, I ran CRO and A/B testing at scale, building attribution models and data pipelines that automated away manual reporting. In parallel, I launched Promptify.ig an AI content platform that hit 50K+ views in its first month using prompt frameworks I engineered from scratch.

0
Years Experience
0
Platform Views
0
Time Saved
Let's Talk →
Experience

7 Years Career.

Jan 2026 – Present
AI Content Creator & Founder
Promptify.ig
  • Grew platform from zero to 50K+ views in month one
  • Engineered reusable prompt frameworks cutting production time by 70%
  • Built content strategy, visual concepts, and storytelling frameworks
  • Continuously experimenting with AI automation workflows
0 Views
0 Faster
May 2021 – Apr 2026
Growth Analyst
Paytm Payments Bank
  • 10% increase in signup conversion via CRO & UI/UX optimizations
  • A/B & multivariate tests on high-traffic landing pages
  • Built cross-channel attribution models mapping complex user journeys
  • Automated data pipelines & real-time dashboards with Claude Code
0 CVR Lift
5 Years
Jun 2019 – May 2021
WordPress Developer
Avadh Institute
  • Built responsive WordPress sites from scratch using custom themes
  • Customized Elementor layouts aligned with client specs
  • Integrated payment gateways and CRM via RESTful APIs
  • Full testing, performance monitoring, and security hardening
2 Years
100% Delivery
Jan 2019 – Jun 2019
Software Testing Intern
Sparks Solutions
  • Designed and executed comprehensive test plans
  • Collaborated with dev team to reproduce and resolve bugs
  • Improved code reliability and deployment quality
6 Months
Skills

The Stack
Behind the Results.

WordPress
Elementor
JavaScript
PHP
HTML / CSS
REST APIs
WooCommerce
SEO
Google Analytics
Power BI
A/B Testing
CRO
Claude AI
ChatGPT
Google Gemini
Prompt Engineering
Automation
React (familiar)
MySQL
Process

How I
Think.

01

Discover

Understand the audience, the goal, and the gap between them.

02

Research

Data first. User behavior, funnel analysis, competitor benchmarks.

03

Prototype

Fast iterations. Wireframes, hypotheses, early experiments.

04

Build

Clean code. Scalable systems. Elementor-compatible and performance-first.

05

Optimize

A/B testing, CRO, speed audits. Every metric tracked. Every insight acted on.

06

Scale

Automate what works. Systemize the repeatable. Build for compound growth.

Projects

Work That
Speaks.

Growth Analytics · Paytm · 2021–2026

Funnel Conversion System

End-to-end CRO across web and app signup funnels. Diagnosed drop-off points using behavioral analysis, implemented UI/UX improvements, and ran A/B tests at statistical significance.

10%CVR Lift
MultiA/B Tests
5yrTenure
Automation · Paytm · 2023

Automated Data Pipeline

Integrated third-party data sources via RESTful APIs into reporting pipelines. Built real-time dashboards using Claude Code, eliminating manual reporting hours and enabling instant data-driven decisions.

0Manual Hours
Real-timeDashboards
0 Years Experience WordPress, Marketing & AI
0 Platform Views Promptify.ig — Month One
0 Time Saved Via prompt framework systems
0 Conversion Lift CRO — Paytm signup funnels
AI & Automation
ali@promptify ~ claude
$ claude --prompt engineering
✓ Model: claude-sonnet | Mode: creative
✓ Framework: reusable | Output: high-quality
$ generate --prompt

I don't just use AI.
I engineer the prompts
that make it work.

From building automated data pipelines at Paytm with Claude Code, to launching Promptify.ig on reusable prompt frameworks, AI isn't a buzzword in my work. It's the infrastructure.

Claude AI
ChatGPT
Prompt Engineering
Workflow Automation
Claude Code
Philosophy
"I believe technology should feel invisible. Great design should feel inevitable."

— And the numbers should always go up.

Full Picture

The Credentials.

Experience
AI Content Creator & Founder
Promptify.ig
Jan 2026 – Present
Growth Analyst
Paytm Payments Bank
May 2021 – Apr 2026
WordPress Developer
Avadh Institute
Jun 2019 – May 2021
Software Testing Intern
Sparks Solutions
Jan 2019 – Jun 2019
Education
MBA in Information Technology
Osmania University — School of Management
2017 – 2019
B.Tech in Computer Science & Engineering
JNTU — Royal Institute of Technology & Science
2013 – 2017
Certifications
IBM Data Analytics
HubSpot Content Marketing
Affiliate Marketing Fundamentals
Google Technical Support
Let's Build

Let's build
something
unforgettable.

Start a Conversation →

Based in Dubai, UAE · Available Globally

© 2026 Ali Naseh Abidi · Dubai, UAE